No, not a Houston Rocket. Think Lansing, Michigan, home of Oldsmobile since Ransom E. Olds himself starting building cars in 1897.
Nineteen fifty-eight had not been a good year for General Motors: it was a down year for Detroit generally, and one brand — Packard — actually perished. (Nash and Hudson had expired after the 1957 model year; Ford had yet to learn the fate of its shiny new Edsel.) The General’s own ’58 models were mocked for their bloat and for their ridiculously overchromed flanks; the ’58 Olds perhaps got it the worst, with stylist Alex Tremulis, then best known for his work for Preston Tucker, satirizing it by drawing musical notes in that rear-panel staff. Worse yet, the daily driver of a Ford designer in the early 60s was a ’58 Olds with its nameplate letters shuffled: the Ford man tossed an I and rendered the name as “SLOBMODEL.”
By then, of course, Oldsmobile had moved on. At the time, the division’s big dealer promotion each year consisted of a small-scale Broadway-style musical, often based upon a large-scale Broadway musical. For 1959, Good News about Olds debuted with a catchy little number that demonstrates that Bill Hayes and Florence Henderson definitely knew the territory. Turned into a TV commercial, it looked like this (after the jump):