The Finch Formerly Known As Gold

31 August 2002

It's marketin' time!

Perhaps in answer to DC Comics' Batman: The 10-Cent Adventure, which came out last winter and sold an amazing 700,000 copies, Marvel has shipped Fantastic Four #60 (actually #489, but who's counting?) with a startling cover price of nine cents and a temporary revision of the mag's long-time slogan to "The World's Cheapest Comic Magazine". Even ignoring the effects of four decades' worth of inflation, this is less than the price of issue #1 in 1961, which sold for a dime.

As usual, Canadians suffer from the exchange rate: they have to shell out a whole fifteen cents for this issue. And of course, as an unreconstructed Sue Richards (née Storm) fan, I'm happy to pay even regular retail. But you haven't bought a comic book in years and years, so what you want to know — apart from "Why is this greyhaired hack blogging about this sort of thing when there's a war on, fercrissake?" — is: "Is it a good story?"

I think it is. In fact, I think it's worth 25 times the price. Which is what you'll pay for #61 (#490) next month, if Marvel's promotional mavens have been sufficiently prescient.

Posted at 5:00 PM to Almost Yogurt