11 September 2002
It's called Trident White, and I never would have bought it had it not been fastened to a bottle of Listerine (another Warner-Lambert product, and how come AOL hasn't bought them yet?); I've never been much of a gum-chewer, perhaps due to an inability to snap it with authority. It's low on the calorie scale 2.5 per piece and contains some odd dairy derivative yet is lactose-free. And best of all, it's supposed to whiten, or at the very least maybe de-yellow, one's teeth.
All this is secondary, though, to actual chewing satisfaction, and here the stuff comes up short. This particular flavor (billed as "peppermint", but it tastes like discount-store mouthwash) is something less than enthralling, the pieces are tiny (perhaps to ensure that 2.5 calories per), and I have certain qualms about anything this small that lists a dozen and a half ingredients. And titanium dioxide? Well, that certainly explains the "white" part.
I have no doubt that it will sell, and sell well, but I don't think it's persuasive enough to win over Doctor No. 5.Posted at 8:13 PM to Dyssynergy