The Finch Formerly Known As Gold

12 December 2002

Size matters after all

The Interactive Advertising Bureau would like you to know this:

In IAB ad effectiveness research conducted by Marketing Evolution's Rex Briggs, it was found that "... the larger format sizes, which are naturally more visible and provide more creative freedom, did prove to be significantly more effective than smaller, standard banners across all campaigns."

In related studies, it was found that, all else being equal, deer will eat significantly more of your garden than will squirrels, and that getting an inoculation in each arm hurts between 1.9 and 2.1 times as much as getting a single inoculation in one arm.

(Via Fark)

Posted at 2:27 PM to PEBKAC


Heh...you should see some of the squirrels up here in Montana...they give the deer a run for their money!

Posted by: DavidMSC at 8:10 PM on 12 December 2002

That's just what we need: industrial-strength squirrels.

Posted by: CGHill at 8:13 PM on 12 December 2002