12 December 2002
Size matters after all
The Interactive Advertising Bureau would like you to know this:
In IAB ad effectiveness research conducted by Marketing Evolution's Rex Briggs, it was found that "…the larger format sizes, which are naturally more visible and provide more creative freedom, did prove to be significantly more effective than smaller, standard banners across all campaigns."
In related studies, it was found that, all else being equal, deer will eat significantly more of your garden than will squirrels, and that getting an inoculation in each arm hurts between 1.9 and 2.1 times as much as getting a single inoculation in one arm.