What you see is what you get

Flip Wilson used to say that a lot on his NBC-TV variety show in the late Sixties; as "Whatcha See Is Whatcha Get," it was a big hit for the Dramatics in 1971. I was eighteen in 1971 and had no real interest in computers, let alone how this phrase might apply to them.

Eventually, of course, it became an acronym: WYSIWYG. And when it did, Jeff Jarvis was there.