The Finch Formerly Known As Gold

11 January 2003

Personally, I blame Taco Bell

The radio-listing site 100000watts.com reports a minor Texas contretemps: the Spanish-language simulcast of KESS (AM) Fort Worth/KDXX (FM) Lewisville, inaugurated this past Wednesday as "La Raza 107.9", was abruptly rebranded on Thursday as "La Que Buena".

Somehow, I find it hard to believe that Hispanic Broadcasting, which operates these stations (the company is not actually owned by persons of Hispanic extraction, but someone should have known this), wasn't aware that using the name "La Raza" might have repercussions. Or maybe they all drive Chevrolet Novas.

Posted at 2:09 PM to Overmodulation