16 January 2003
And now, the news/talk
It's official: Renda Broadcasting's KOMA will drop the oldies on the AM side and switch to news/talk some time next month. How well they will fare is anyone's guess. KTOK, a Clear Channel station which has had this format to itself up to now, has a strong syndicated lineup (including Rush Limbaugh) but a decidedly weak news operation. And both stations' ointments have a fly to deal with: WKY, once its acquisition by Citadel is approved by the Feds, is also going news/talk. The Oklahoma City market (population about one million) can probably support two stations with this format, but three? The markets closest to Oklahoma City in size Rochester (New York) and Louisville have only one each. Then again, those stations score top ratings, which KTOK doesn't.