19 February 2003
Dreams on wheels
Back in 1999, Peter Michael DeLorenzo ran into a severe case of mixed emotions. He loved the auto industry, its passion for power and its delight in design. Simultaneously, he hated the auto industry for its failure to exercise any of that power to bring good designs to the showroom where you and I could get at them.
The way out of this dilemma was called Autoextremist.com. From his perch in a Detroit suburb, DeLorenzo issued Rant after blistering Rant about the industry's myriad failings and what could be done about them. Nobody admitted to reading DeLorenzo, but damned near everybody did.
And now that the industry is paying attention and reshaping itself into the sort of lean, mean driving machine the times demand, DaimlerChrysler asked itself "Why can't we get this guy working for us?" Turns out they could; DeLorenzo announced today he is taking a sabbatical from the site to shake up things in Dodgetown. (Now there's a reversal of form: giving up a Web site to take a day job.) There's more to Autoextremist.com than just Peter Michael DeLorenzo, and it will continue in his absence, but still, this is the sort of career move that a blogger could envy.
Now when is ABC going to replace Jimmy Kimmel with Scott Ott?