11 March 2003
Beyond viral marketing
There was yet another ad on the radio this morning for Botox, and after the usual revulsion ("People are injecting a known toxin into their faces? Ewwww....") passed, I started wondering: Can other Nasty Substances be pressed into useful work? Can salmonella help your lawn? Does smallpox have a future as an industrial lubricant? Will anthrax kill termites?
Okay, it's too early in the morning for such things, and anyway it's been more than thirty years since I set foot in the lab. But who back then would have predicted that botulinum would have a commercial application?Posted at 6:56 AM to Dyssynergy