"I couldn't possibly fail to disagree with you less."
1 April 2003Desperation is Job 1Ford's current advertising tagline is "If you haven't looked at Ford lately...look again." Unless you happen to work in automotive advertising, in which case you've probably already atrophied from the clavicle up, you're going to translate this in the back of your brain as "We don't suck as much as you think we do." Even Ford enthusiasts are largely unenthusiastic about this pitch. I'll be surprised if it lasts as long as Buick's ridiculous "It's all good" slogan, since replaced by a lame evocation of mid-20th-century automotive designer Harley Earl, whose name is likely to have meaning only to the 70-year-olds who buy LeSabres. Ford, as I recall, has a long history of lame marketing slogans, stretching all the way back to, "You can have (a Model T in) any color you like -- as long as it's black." Posted by: Kevin McGehee at 9:54 AM on 1 April 2003"My name is Harley Earl, and I've come back to build you a great car." Who. The. F**k. Is. He? The missus & I have a field day whenever this bozo shows up on our TV...as if we're supposed to know who he is, or give a rat's patootie... Posted by: DavidMSC at 9:56 PM on 1 April 2003Among other things, Harley Earl invented the automotive tailfin (on the '48 Cadillac) and the pillarless hardtop (various GM '49s), design hallmarks that appear in Buicks to this very day. What? Um, they don't? How about the portholes? Oh, those weren't his? Jeebus. |