13 September 2003
Gorillas in the midst
By most accounts, men outnumber women in the talk-radio audience, and according to Martin Kaplan, director of the Norman Lear Center at USC's Annenberg School of Communications, there's a reason for it:
[W]hen you listen to one of these shows, it's all about screaming and chest thumping sort of like what you see in those studies of the great apes. Think of the host as the silverback: He screams and thumps his chest, and the listeners call in to emulate him.
(Found by John Rosenberg, who comments: "I wonder what Kaplan would say if he weren't such a non-partisan, objective scholar.")