The Finch Formerly Known As Gold

30 September 2003

The filter that never falters

Discover, the Walt Disney science magazine — nowhere nearly as scholarly as Scientific American, but less inclined to go off on political tangents — has redesigned its Web site to be less irritating.

But you're still going to have to wait a while for the November dead-tree issue to be reproduced thereupon, so I'll give you part of a paragraph from the Emerging Technology column by Steven Johnson, in which he discusses the miracle of Technorati:

It' ongoing exchange between the top-down approach of traditional journalism and the bottom-up approach of the Web: Professional writers and editors generate the stories, and the Web's vast audience decides which ones deserve our attention. And this approach may well result in the best of all possible journalistic worlds.

Once in a while, a piece by a non-professional (in the sense of "not getting paid for this") rises to the top of the Technorati stack, but for most people — most non-bloggers, anyway — Technorati's major virtue is its huge capacity for effective filtration, something the untouched-by-human-hands Google News doesn't do quite so well.

I don't think this particular article, all by itself, is going to break Technorati, or blogging in general, into the Media Big Time, but if I pick up a visitor or two from among Discover's 900,000 readers, I'm not about to complain.

Posted at 8:38 PM to Blogorrhea