The Finch Formerly Known As Gold

13 November 2003

No water landings anticipated

United Air Lines, still slogging through financial turbulence, has christened its new low-fare subsidiary "Ted", which by some strange coincidence is the last half of "United".

This looks like a good excuse to bring back Braniff and chop off all but the first letters; depending on where you set the blade, you can target Metamucil-slurping oldsters or chase after Hooters Air customers.

(Via Fark)

Posted at 7:35 AM to Dyssynergy

Actually, if they cut off all but 'niff', they can claim they're going BRA-less.

Posted by: McGehee at 7:54 AM on 13 November 2003

Which, for the Braniff of the 70s at least, would have been in character.

Posted by: CGHill at 9:31 AM on 13 November 2003

I just now pictured a commercial like those ones in the 60's, only modernized to fit with the times.. Yep, a gay guy in full Jackie-O style gear prancing around, "Fly me! I'm TED!" What do you make of that? (This? Why, I can make a hat or a brooch or a pterodactyl...)

Posted by: Terkish Payne at 8:17 AM on 14 November 2003

Just don't unplug the runway lights again.

Posted by: McGehee at 5:43 AM on 15 November 2003