13 November 2003
No water landings anticipated
United Air Lines, still slogging through financial turbulence, has christened its new low-fare subsidiary "Ted", which by some strange coincidence is the last half of "United".
This looks like a good excuse to bring back Braniff and chop off all but the first letters; depending on where you set the blade, you can target Metamucil-slurping oldsters or chase after Hooters Air customers.
Posted at 7:35 AM to Dyssynergy
Actually, if they cut off all but 'niff', they can claim they're going BRA-less.
Which, for the Braniff of the 70s at least, would have been in character.
I just now pictured a commercial like those ones in the 60's, only modernized to fit with the times.. Yep, a gay guy in full Jackie-O style gear prancing around, "Fly me! I'm TED!" What do you make of that? (This? Why, I can make a hat or a brooch or a pterodactyl...)
Just don't unplug the runway lights again.