20 March 2004
The pirate and the Colonel
There was a sign posted today at the vacant lot at NW 59th and May, once a Long John Silver's Seafood Shoppe, which explains what's going on, and as Terkish Payne suggested, it's Combination FastJunk it's going to be an LJS/KFC hybrid.
There's a freestanding KFC eight blocks south of that location, which I assume will be closed. I'm not sure what will happen after that; the Target store just to its north could probably use that lot for extra parking, especially after its rumored upgrading to quasi-Super status, but it will take some major landscaping, since the KFC store is slightly elevated and the Target is down in the valley. More likely, some indie restaurant with modest aspirations will take over the property.
Posted at 8:30 PM to City Scene
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I have similar questions regarding the anschluss of Baskin Robbins and Dunkin Donuts that happened at one end of the town where I work when there was a stand-alone BR downtown across the street from my office.
In fact, we have a similar mutant hybrid here in Pavement Narrows and, while you can still get a decent cup of molten lava, excuse me, java, there is nowhere near the mandated number of ice cream flavors.
I picture a marketing meeting somewhere where there was lots of talk about "synergy" but not enough about brand dilution.
The weirdest example of corporate gene-splicing I've seen yet was on the Indiana East-West Toll Road two summers ago. I reported thusly:
[T]here are a couple of Travel Plazas on the Indiana where McDonald's and Dairy Queen share space; interestingly, they have rejiggered their menus so as to avoid any overlap of products other than soft drinks. So Mickey D will sell you no ice cream or shakes; DQ has no burgers or fries. (For those keeping score, I had a DQ pork-BBQ sandwich, a bag of Fritos and a 21-ounce Coca-Cola, which translates into a $4.40 combo meal.)
Wendy's recently opened a new location at roughly NW Expressway and Council which led me to believe that the "been there since the beginning" location back at NW Expressway and MacArthur would be going away. It hasn't though.
KFC's 8 blocks from each other though? Not likely.
Thermal Underware Precious Metal has disappeared from my part of the country. Instead KFC (note that Kentucky is not licensing them to use the state name in their brand) is doubling up with Taco Bell. The one newly constructed double outlet in Milwaukee suburb West Allis has an oddly artificial look, like a cheap plastic trainset structure.