The Finch Formerly Known As Gold

20 May 2004

Think reruns

Sony, which already owns two movie studios — Columbia and Tri-Star — is going for the trifecta. The Japanese electronics giant has revealed that it is negotiating to buy MGM, controlling interest in which is held by investor Kirk Kerkorian through his Tracinda Corporation.

This strikes me as more of the "synergy" delusion that nearly killed the corporation formerly known as AOL Time Warner. Sony obviously wants to sell gear to deliver its branded content, but by and large, consumers don't give a flying fish about branded content: they want content and they don't care who owns it.

Interestingly, most earlier MGM films are owned by Time Warner; Ted Turner bought MGM in 1986, kept the film library, and sold off the studio. The highlight of the current MGM library is the United Artists series, which includes the Pink Panther movies and James Bond. (MGM and UA wound up together because Kerkorian had acquired UA in 1981.)

Posted at 9:16 AM to Dyssynergy