The Finch Formerly Known As Gold

28 May 2004

We own you

"University of Georgia" is a trademark owned by — well, it's not the University of Georgia, who forgot, or something, to renew the trademark when it expired in 1997.

Which probably wouldn't be that big a deal, except that the University of Georgia Foundation, which has now registered the trademark, was about to be cut loose by Georgia's Board of Regents and reduced to unofficial status; it's entirely possible that the University and the Foundation could wind up in court over this bit of branding.

In terms of theoretical potential mischief, this surpasses the previous record: the reliably left-wing Harper's Magazine licenses the name "Harper's" from HarperCollins, a publishing house owned by Rupert Murdoch's News Corporation, a group associated with the right wing. There has never been any indication that HarperCollins might pull the magazine's license, or that of Harper's Bazaar, owned by the largely-leftish Hearst group, but today the unexpected is commonplace.

Posted at 3:20 PM to Dyssynergy