The Finch Formerly Known As Gold

24 June 2004

Bowling for column space

Fahrenheit 9/11 is a marketing phenomenon, says Frances Lee of Case Western Reserve University:

[I]t seems to echo The Passion [of the Christ]: intense enthusiasm, organized groups buying tickets with proselytizing zeal, the sense that one is getting something that corporate America wanted to stifle.

James Joyner has his doubts:

I hereby predict the movie will do far less box office than did The Passion. There are far more evangelical Christians than incredibly fat moonbats.

Moore's last film brought in a shade over $21 million domestically, and almost the same amount overseas; I think Fahrenheit 9/11 will exceed these figures comfortably, though Passion's $370 million ($600 million total) is well out of reach.

Posted at 10:42 AM to Almost Yogurt