14 December 2004
What's more, he saved 15 percent
Dave Pell of Davenetics notes that insurance giant Geico is suing Google for trademark infringement; the reptilian corporation asserts that Google, by selling Sponsored Links to Geico's competitors, which will come up when you run a Google search for Geico, is violating Geico's trademark rights.
File this under "Geez, I wish I'd thought of that."
(Update, 15 December, 8 pm: Google prevails.)Posted at 8:26 AM to Dyssynergy