What's more, he saved 15 percent

Dave Pell of Davenetics notes that insurance giant Geico is suing Google for trademark infringement; the reptilian corporation asserts that Google, by selling Sponsored Links to Geico's competitors, which will come up when you run a Google search for Geico, is violating Geico's trademark rights.

I found this out because Dave bought a Sponsored Link from Google, which will come up when you run a Google search for Geico.

File this under "Geez, I wish I'd thought of that."

(Update, 15 December, 8 pm: Google prevails.)

Posted at 8:26 AM to Dyssynergy