Selection of the month, so to speak

A joint venture between Columbia House and Playboy will be selling adult video under the name Hush.

The idea here, apparently, is to marry (temporarily, of course) Columbia House's famed distribution system to Playboy's extensive mailing list; Hush will apparently not be offered to existing Columbia House members unless they're also on Playboy's roster.

If nothing else, this should simplify matters for some consumers: instead of getting suspicious-looking plain brown mailing envelopes from the San Fernando Valley, they'll presumably be getting innocuous plain brown mailing envelopes from Terre Haute, Indiana.

(Via Dash Riprock.)

Posted at 10:27 AM to Almost Yogurt