5 March 2005
Buckets of brand identification
Costa sends along some thoughts before lunchtime at the Colonel's:
Technically, the restaurant in question is no longer called "Kentucky Fried Chicken", and hasn't been for years. Corporate officially changed the name to strictly KFC in order to get away from any perceived regionalism / redneckedness. Yes, it's a lame move, and in fact lots of franchises across the country still have "Kentucky" up on their outdated signs. But that's the corporate line.
Of course, some of your rumormongers believed it was because KFC was vending some unspeakable non-chicken products on the sly. And in some circles, the very word "fried" might be considered a pejorative.
I don't have extensive experience with Kentucky two visits and the only Kentuckian I know personally has relocated her sweet home to Alabama, but for the life of me, I can't think of anything particularly dislikable about the Bluegrass State. Then again, as a person of Midwestern birth who grew up in the South and now lives among the cowboys, I've never been able to work up enough arrogance to look down on other states. I mean, if I put my mind to it, I could probably say something nice about New Jersey.
But perhaps Kentucky gets more respect in the rest of the world:
In a slightly related note, a friend tells me that KFCs in Holland have maps of the US on their walls, with Kentucky highlighted and a pointer arrow on it.
I do hope this practice doesn't catch on at Taco Bell.Posted at 10:18 AM to Almost Yogurt