20 April 2005
What bank is this?
[W]hat, in the name of all that is good in branding, would cause Coppermark bank to go through two name changes in the last two years?
First, they were Guaranty Bank. Meh. Nothing flashy, but a good, solid, banky name. Then they were Americrest which sounds like patriotic toothpaste, for about five minutes. Now they are Coppermark which is the mark a coppersmith puts on his work. And they’re advertising that they've NOT been sold.
"At Coppermark Bank, we're still the same bank. The same branches the same people the same owners."
This question has been previously answered, by, of all people, me:
Americrest Bank, previously known as Guaranty Bank, is rebranding itself again, this time as Coppermark Bank. The "Americrest" name was coined when Guaranty planned to move into the Dallas-Fort Worth market, where a Guaranty Bank already existed; however, they ran afoul of trademark issues, and had to come up with yet another name. The name change was announced in November, but permanent signage is just now going up.
Satanic toothpaste, of course, is the AntiCrest. (Fedora reangling: Lileks.)Posted at 8:52 AM to City Scene
TrackBack: 9:23 AM, 20 April 2005
» I Don't Link Every Good Pun from Yippee-Ki-Yay!
And I have no doubt that bugs Nathan no end. But sometimes the right pun hits me at the right time, and I think Charles deserves to have Nathan descend on him with all the additional puns that come to mind based on this one: