The Finch Formerly Known As Gold

21 April 2005

Finally, a Colonel of sense

Kentucky Fried Chicken, in some locations anyway, is becoming ... Kentucky Fried Chicken.

And about time, I say. This "KFC" stuff did nothing to build the brand or expand the business; it was just a sop to people who consider the word "fried" obscene, and those people weren't buying any buckets in the first place.

Much that is great comes from Kentucky — bourbon, Corvettes, Susanna Cornett — and it's about time the yutzim at Yum! understood what that means.

Make mine Original, please.

Posted at 8:08 PM to Worth a Fork

TrackBack: 9:24 PM, 21 April 2005
» One Less Reason for Despair from Yippee-Ki-Yay!

Charles brings news that KFC is returning to its non-acronymical roots and resurrecting the original recipe name: Kentucky Fried Chicken.
And darn well about time.

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