Tanenbaum to register "The" as trademark

Okay, that's a fib. But Richard Tanenbaum, having succeeded with The Montgomery and currently working on The Classen, has come up with yet another project which will be pitched as "the" place to live.

The Lincoln at Central Park, says a Tanenbaum official, "a wonderful multifamily residential community nestled in a beautiful wooded area and offers a great alternative to the long drive from our competitors located on the outskirts of the city." It's a nice area, topographically speaking, north of NE 50th and west of Lincoln Boulevard, and it's a short hop to major attractions in the city. (And an even shorter hop to the late, lamented Sleepy Hollow restaurant, which never got much drive-by traffic after Route 66 was realigned.)

If this works out, and with Tanenbaum you have to assume that it will, there will eventually be nearly 800 apartments available at The Lincoln; there will be 276 in the first phase.

Posted at 8:10 AM to City Scene