8 August 2005
Obviously, first of all it must be readable. I have a very strong preference for dark lettering on a light background. Serif or sans-serif? Either one is okay. Serif feels more formal or serious. Excessively large fonts, all bold text, bright colors and too many font colors on one page are very off-putting.
I'm pretty much in agreement on most of these, though obviously I don't put them into practice. Light lettering on a dark background can be done, but I think it requires bumping up the font size to avoid eyestrain. (Probably not this big, though.)
The original template I used when I shifted to Movable Type in the summer of 2003 called for serif fonts (justified, yet!) for text and sans-serif fonts for headings. My present-day style is not quite so consistent.
But is a serif font more "formal" or "serious"? In the context of actual print, I think it is, and I'd have my doubts about a textbook set in a sans-serif font. (My personal correspondence yes, I occasionally write, or at least type, letters uses a serif font for the body and for the block with my name; the address information is in a smaller sans-serif font.) I'm not so sure it matters so much on screen, though.
And this is sort of interesting: Car and Driver magazine these days uses a serif font for road tests, but previews are done in sans-serif. Do you think people were having trouble telling them apart?Posted at 1:36 PM to Blogorrhea