12 September 2005
Why are we here?
Dan Li, graduate student in communications at Marquette, came up with this thesis for her Master's degree: Why Do You Blog: A Uses-and-Gratifications Inquiry into Bloggers' Motivations. I was not one of the respondents to her survey, or this section would surely have come out different:
Seven motivations for blogging emerge in this research: self-documentation, improving writing, self-expression, medium appeal, information, passing time, and socialization. Except for passing time, all the other six motivations were highly approved by bloggers. Most of those motivations are moderately correlated.
In the 179-page document itself is a set of gender variances:
Women tend to write about personal topics while men are more into coverage of public events or remote topics. In terms of particular topics, women write about their interests or hobbies, family and friends, their own creative work, and personal experiences more often than men. Men, on the other hand, are more interested in topics such as technology and science, politics and politicians, and business. Men are more prone to use their own real names for identification while women prefer a more implicit way by using variants of real names or simply pseudonyms. However, women tend to present their own and others' photos on blogs while men are less likely to do the same. In addition, women would like to disclose more personal content than men. Men are more likely to offer in-text links and send trackbacks than women. Women use default templates more frequently while men preferred to modify existing templates or design their own from scratch. Gender gap was also discovered in attitudes towards importance of feedback in the blogosphere. Generally men outnumber women in perception of feedback importance. The only exception is that women value readers' comments more than men. One of the most important intended readers of a female blogger is herself. She would write for friends too. Men focus more on colleagues. Furthermore they would be more likely to suppose anyone could be their reader while women preferred more specified readers.
The higher prevalence of pseudonyms among the females is no surprise, but I wouldn't have guessed that men prefer to futz around with their templates more than women do; women, after all, have designed a rather substantial percentage of the big-name blogs.
(Snagged from Population Statistic; Costa did participate in the Li study.)Posted at 8:24 AM to Blogorrhea