The Finch Formerly Known As Gold

16 September 2005

And more graduate work

James Torio wrote his Master's thesis on blogs as a "global conversation." Mr Torio studied advertising design, so his particular focus is on the business end of blogging, the potential for advertising revenue, and the connections between bloggers, as an extension of Stanley Milgram's famed "Small World" (known popularly as "Six Degrees") research.

Interestingly, 45 percent of the blogs surveyed report no revenue, and a further 40 percent earn under $5000 a year; at the far end, four percent claimed to be bringing in over $100,000 a year. No attempt was made to distinguish among ad sales, merch and tip jars.

(Disclosure: I was one of the bloggers surveyed as part of his research. You can count the dollars I've made here on the fingers of no hands.)

Posted at 6:21 AM to Blogorrhea

Yeah, I spend money to do this... I get nothing monetary back. It would be nice to earn something but I think it would probably be too much work to make it worthwhile... unless it was 100,000.

Posted by: Donna at 7:01 AM on 16 September 2005

Hi-- Thanks for the link, I will be conducting a survey at to see what bloggers are doing to draw traffic to their sites. I would love your feedback, all are invited to particpate. Please spread the word. Regards James

Posted by: james torio at 5:33 PM on 21 September 2005