16 September 2005
And more graduate work
James Torio wrote his Master's thesis on blogs as a "global conversation." Mr Torio studied advertising design, so his particular focus is on the business end of blogging, the potential for advertising revenue, and the connections between bloggers, as an extension of Stanley Milgram's famed "Small World" (known popularly as "Six Degrees") research.
Interestingly, 45 percent of the blogs surveyed report no revenue, and a further 40 percent earn under $5000 a year; at the far end, four percent claimed to be bringing in over $100,000 a year. No attempt was made to distinguish among ad sales, merch and tip jars.
(Disclosure: I was one of the bloggers surveyed as part of his research. You can count the dollars I've made here on the fingers of no hands.)Posted at 6:21 AM to Blogorrhea