10 November 2005
That mouthful of Fifties populuxe jargon is, in fact, the official name for Buick portholes, which Donald Pittenger remembers fondly.
His larger point, though, is that General Motors has largely forgotten how to style its cars:
Back between 1930 and 1970, GM pretty much ruled that roost. However, in recent decades the company stumbled. By the early 1980s, cost-saving procedures resulted in a model lineup where it was hard to tell Chevrolets from Buicks, as was famously portrayed on a 1983 Fortune magazine cover. Since then, GM has tried hard to distinguish its brands, though not as successfully as it once did.
Cadillac, at least, has some distinct styling these days. But they'll never be able to explain how come four different brands (Chevy, Pontiac, Buick and Saturn) need a copy of the same indifferent minivan.Posted at 6:23 AM to Driver's Seat