The Finch Formerly Known As Gold

13 January 2006

Knowing Jack

With the arrival of Jack FM in the Oklahoma City market — okay, it's in Blanchard, fercrissake — I figured this commentary by Salon's Mary Elizabeth Williams might be pertinent:

Why give a radio station a guy's name? Because you can't get the hots for something called Smooooth or Lite. But Jack? That's someone you banged, or wish you had.

In the ensuing weeks, Jack has become my new constant companion. He's like the investment banker I used to date. The guy had a ponytail. He was a soulless yuppie douche bag. But he radiated horniness, and there are times in a woman's life when that's just her type.

While the deluge of business-related articles written about Jack lately have focused on his ADD-level playlist and efficient elimination of costly on-air personalities, the real secret to Jack's allure is his blatant 24-7 fixation on sex. Sure, hooking up is an inevitable motif in any pop-based playlist. But Jack is never more than one song away from another ode to shagging. "Justify My Love" follows "Let's Get It On" follows "Give It to Me, Baby." Which is followed by an ad for car insurance, just to mess with my head.

It occurs to me that no one ever says this about Bob.

Posted at 11:17 AM to Overmodulation


Have you been listening? Sounds pretty good to me :)

Posted by: ms7168 at 11:27 AM on 13 January 2006

What's its number? I hate scanning for new stations, and I can't pick up many OKC stations (much less Blanchard) from up here in Stillwater, but we'll be headed down thataway later today.

Posted by: Jennifer at 2:35 PM on 13 January 2006

97.3, but so far as I know they're not actually on the air yet: they're just streaming.

Posted by: CGHill at 3:27 PM on 13 January 2006

We have "SAM" here in Montana, which ostensibly stands for "Simply About Music," and which I love dearly. It is a station for someone who loves music, not just genres.

Posted by: david at 10:31 AM on 16 January 2006

"SAM" is a Westwood One satellite product; at least half a dozen stations are taking it now.

While looking this up, I discovered that in Los Angeles there is a "Jill" to go with Jack. (I hesitate to call it a "sister" station, for reasons I probably don't need to mention.)

Posted by: CGHill at 10:39 AM on 16 January 2006