The Finch Formerly Known As Gold

27 February 2006

But we're making a statement

Honda makes hybrid versions of its popular Civic and Accord sedans, and given Honda's engineering priorities, it should surprise no one that the hybridized cars are very much like their conventionally-engineered brethren; there are differences in weight and quickness, but they're nothing special on the outside.

Which is why they're being outsold by Toyota's Prius, which doesn't have a nonhybrid cousin: everyone knows the Prius on sight, and everyone knows it's a hybrid. Enter the selling point:

"The Prius is a fashion statement," said Art Spinella, a consultant with CNW Marketing Research who surveys car-buying trends. "It looks different. Other people know the driver is driving a hybrid vehicle. It clearly makes a bigger statement about the person than does the Civic, which basically looks like a Civic."

Forget the fact that for the money you spend on a Prius, you could get Toyota's own five-speed Scion xB, with just about the same real-world gas mileage, twice the cargo space, and seven thousand dollars' worth of something else you might have wanted. But the Scion doesn't make a statement, unless "I'm willing to drive something that looks like a refrigerator" counts as a statement.

You might conclude from this that I probably won't be embracing Rod Dreher's "crunchy conservative" shtick, and you would be correct; while much of the movement's manifesto appeals to me, it's simply not that important to me to be making a big-S Statement with my purchases or my appearance or my "lifestyle," whatever the hell that is. Part of this is age and/or crankiness, both of which I have in abundance; but most of it is simple indifference. It doesn't matter to me if you grind your own peanut butter and throw your own earthenware jars to store it; it doesn't matter to me if you buy trans fats from Frito-Lay's back door and inject them directly into an artery; and I can't understand why anyone would give a flying fish whether I do either of these things, or neither of them. Maybe it's just me, but I refuse to check the Official Guidebook before I do something more complex than popping something into the oven.

On the other hand, it's not generally useful to be doctrinaire about this sort of thing, so here's the obligatory joke:

Q. How many Crunchy Cons does it take to screw in a light bulb?

A. By asking the question, the asker shows he doesn't understand what Crunchy Conservatism teaches us about community. The emphasis on the number of individuals is misplaced. We should be asking whether the light bulb is made by the most environmentally friendly process available, sold by a store that is involved in the local community, and casts light on an area that truly needs illumination, not someplace traditionally left dark. Quantifying and categorizing people as mere light-bulb changers is characteristic of a modernistic, big-business/big-government worldview, not crunchy conservatism.

I've switched, where conditions permit, to compact fluorescents. Fewer bulb changes; then again, more difficult disposal. Everything in life involves tradeoffs of some sort, another reason to avoid getting caught up in Movements that expect you to make Statements.

(Suggested, perhaps to his dismay, by Sean Gleeson.)

Posted at 1:00 AM to Almost Yogurt


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» Conservatives with a conscience? from Independent Christian Voice
Sean Gleeson looks at an interesting new book entitled Crunchy Cons: How Birkenstocked Burkeans, gun-loving organic gardeners, evangelical free-range farmers, hip homeschooling mamas, right-wing nature lovers, ... America (or at least the Republican Pa......[read more]

Since 1972, I've had three cars: I had a Volvo stationwagon until it became undriveable, thanks to a drunk driver; I had a Honda Civic till it died; then I had a Camry till it died in 2004. The best deal I could get was a Honda Civic hybrid. My only complaint is the danged thing is a bit underpowered for Northern California driving--we have hills here, people! The best mileage I've achieved was 52, driving back from the Sierras (downhill almost all the way)--everyday driving (hills, stop & go) is 38.

I also own a Ford truck--crew cab + dually--I had to drive it daily for a while, and for the life of me, I cannot imagine why folks plump for a Suburban or the like. The dang thing is hard to park and is generally annoying around town. I also own a Mazda MPV from about 1992, a granny car I bought from the granny in question when her grandchildren went to college.

Before the Toyota died I was having a new-car jones. I rented a PT Cruiser for a week--the cab was cramped for the man-friend of the time, the after-school carpool hated it (not enough room for backpacks AND changing into the clothing for the next activity--"Liz! Can't you drive the Mazda!?! We can't change our clothes")

I guess I am in the "cars are a conveyance" demographic.

Posted by: liz at 6:32 PM on 28 February 2006