How logo can you go-go?

Those semi-wacky Austrians at Monochrom conducted an interesting little experiment: they asked a sample of their countrymen to draw a selection of corporate logos from memory.

Draw whatever conclusions you like. I'll suggest only that the Lacoste alligator comes off quite a bit better than the Peugeot lion.

(Via Jeffrey Zeldman.)

Posted at 8:02 PM to Dyssynergy