The Finch Formerly Known As Gold

13 May 2006

A little higher on the scale

Oklahoma City, said Arbitron last year, was the 53rd largest radio market, with a 12+ population of 951,000.

This year, four counties (Grady, Kingfisher, Lincoln and Seminole) are being added to the Metro Survey Area, bringing the 12+ population up to 1,059,600, good for 48th place, jumping over Jacksonville, Memphis and Hartford/New Britain.

Nielsen does not refigure television DMAs until later in the year; we remain 45th, with 655,400 TV households.

Posted at 8:31 AM to Overmodulation