Tastes great, more filling

Now here's some marketing. Old El Paso (which, despite its name, is neither particularly old nor in El Paso) put out a square-bottomed taco shell a couple of years ago; I didn't harp on it at the time, seeing no compelling need for a premium-priced product of this sort.

Until this week, when the usual yellow box appeared with a promotion I'm starting to see on lots of products these days: one free iTunes download.

The Stand 'N Stuff (a name it's now probably too late to change) comes ten to a box instead of twelve, and it does, in fact, stand up straight. And I verified experimentally that you, or at least I, can indeed cram a lot more into it before its structural integrity is threatened. The flavor is indistinguishable from what you'd get from the regular shell — basically, five-hole notebook paper with a hint of corn — but I didn't expect anything in the way of actual taste improvements, since none were promised, and besides, what matters here is the stuffing and the seasonings; the shell is merely a means to an end.

No, I haven't picked out my free song yet.

Posted at 6:23 PM to Worth a Fork