4 June 2006
You must be this smart to shop here
The Gateway in downtown Salt Lake City is Utah's biggest outdoor retail center; it's the sort of integrated mixed-use community that we're only just starting to see take shape in this neck of the woods.
You'd think that retailers would be queueing up to get space in this place, and, well, some of them are. On the other hand:
Two national stores planning to come here changed their minds when they learned how few Utah residents have college degrees. In fact, the numbers have taken such a downward turn, even state leaders are taking action.
The Gateway was supposed to be a new home for store Crate and Barrel and restaurant The Cheesecake Factory.
The reason in this case is eye opening. These businesses prefer areas where at least 35-percent of the population has college degrees. Everyone assumed Utah would clear. To the dismay of even Gateway developers, we didn't come close, with just 28 percent.
Considering that Oklahomans got out of the fourth grade only after two tries and only just recently got indoor plumbing, or so the stereotype says, I've got to wonder if maybe the Utahns are being handed a line; the Cheesecake Factory is building a location on an outlot at Penn Square, even as we speak. (Well, okay, it's Sunday, they may have the day off.) We don't, however, have a Crate and Barrel. Yet.Posted at 11:48 AM to Dyssynergy