24 June 2006
As a temporary measure, I am sliding around town in a Dodge Stratus SXT in Frigidaire White. Despite the jumble of letters, this is the bottom-feeder of the line, with a nothing-special four-banger driving the front wheels. It's an acceptable grocery-getter, but not the least bit amusing to drive.
Chrysler officials say a lot of conversations have taken place about whether to keep the Sebring name [for the 2007 model]. "In the end, we felt the convertible has given the name good equity, and the racing origin of the name works well too," said one Chrysler honcho at the unveiling. The company is betting that the new design and some compelling advertising around the car will make it a success.
Not so for the Dodge Stratus. When that car debuts, it will have a new name. The Stratus had no equity with anyone, it turns out, and no positive imagery.
On the other hand, it outlasted the other Mopar "cloud cars" Chrysler Cirrus, Plymouth Breeze.Posted at 5:30 AM to Driver's Seat