So-called luxury brands of automobiles tend to denote individual models, not by names, but by alphanumerics: 328i, LS460, E550. Sometimes they even skip the numerics: MDX, CTS-V. I’m not sure why they do this, but actual names aren’t so hot these days, according to P. J. O’Rourke in the June Car and Driver:
[T]here’s banality even in the model names. I made fun of Jeep for calling itself Rubicon, but at least Caesar’s road trip provided Rome with a little excitement. It’s better than Toyota’s fake Latin: “Corolla Yaris Venza Matrix.” Or Ford’s New Age babble: “Focus on your Fusion, Taurus.” Or Honda’s e-mail from the local zoning board: “Does the Civic Insight Fit? We’re in Accord.”
It’s things like this that make you wish Studebaker were still around and producing the Dictator.