Like you can keep women away from chocolate

Patti turned up a box of these, and wondered if her local candy shop was becoming politically incorrect:

Yorkie bars

Wikipedia offers the following history:

The Yorkie bar, a chunkier alternative to Cadbury’s Dairy Milk, was aimed at men. In the 1980s for example, toy lorries (toy trucks) with the Yorkie bar logo were manufactured by Corgi, and television ads for the Yorkie bar featured truck drivers. In 2001, the ad campaign made this more explicit with the slogan and wrapper tagline It’s not for girls, which caused controversy.

It did make for some amusing advertising, though.

I can tell you that at least one guy didn’t find it all that wonderful either.







5 comments

  1. Patti »

    5 July 2010 · 10:11 am

    Oh, I SO agree with your post’s title! ;)

  2. Andrea Harris »

    5 July 2010 · 11:30 am

    Of course it’s not for girls. It’s for women.

  3. ak4mc »

    5 July 2010 · 11:57 am

    The ad campaign is silly, of course — any girl of even middling intelligence would gather about six of her friends to burst in, take control of the store, and buy every last Yorkie in the place. Unless the clerk calls in reinforcements he’d risk having all his hair pulled off and his eyes scratched out in a fraction of a second.

  4. fillyjonk »

    5 July 2010 · 12:28 pm

    I suppose a subtler option would be for girls and women to decide to purchase their chocolates (and whatever else said company makes) from other purveyors. A “girlcott,” if you will.

    Of course, if you read the average “women’s mag,” you will soon learn that ALL chocolate is allegedly “not for girls,” along with most other foodstuffs. Oh, there are delicious-looking recipes in the magazine, but you’re supposed to cook them for your husbands, sons, and (presumably still pre-teen) daughters, but according to the “diet tips,” you, as an adult woman, are expected to eat steamed broccoli, broiled fish, and air.

  5. Tatyana »

    5 July 2010 · 1:42 pm

    When my son was 9 he made a compelling case for a statement “chocolate is part of food pyramid: it’s a vegetable”.
    See, chocolate is made of cocoa beans that grow on trees. Beans are vegetables. Vegetables are a necessary part of food pyramid. Vegetables are good for you. Ergo: chocolate is good for you.

    His tastes changed from chocolate to beer, but I adapted his logic and followed it ever since.

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