Patti turned up a box of these, and wondered if her local candy shop was becoming politically incorrect:
The Yorkie bar, a chunkier alternative to Cadbury’s Dairy Milk, was aimed at men. In the 1980s for example, toy lorries (toy trucks) with the Yorkie bar logo were manufactured by Corgi, and television ads for the Yorkie bar featured truck drivers. In 2001, the ad campaign made this more explicit with the slogan and wrapper tagline It’s not for girls, which caused controversy.
I can tell you that at least one guy didn’t find it all that wonderful either.