Perhaps trying too hard

For years now, the Tampa Tribune has had a Web presence at TBO.com. As is apparently de rigueur these days, they’ve come up with a custom URL shortener: tbo.ly.

There has been some rumbling in the Twitterverse about why one shouldn’t use those wicked .ly domains, which are issued by the General Post and Telecommunication Company of Libya, a public firm chaired by Muhammad al-Gaddafi. (You probably know about his dad, the Colonel.) I’m not in a position to complain about this, since I have been known to squish down URLs through bit.ly, which is not owned by the Libyans but which pays the stiffish price for one of their domains. But tbo.ly bothers me for a different reason, the same one cited by Costa Tsiokos here:

Because, somehow, tbo.com is too damned long, with that extra letter “m”?

I guess “Hey, ain’t we cool? We have our own shortener!” is believed to be worth something in goodwill.





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