Another question of Priority

About three years ago, we’d pretty much settled the idea that the proper Latin plural of “Prius” should be “Priora,” though Toyota, citing an online poll, eventually decided on “Prii.”

Which, of course, is their right, as owner of the trademark. Still, I was a bit befuddled by this, until The Truth About Cars ran a piece about the Russian auto market, and the second most popular nameplate in the land, moving 125,000 units last year, was a Priora: a Lada Priora, produced by Russia’s AvtoVAZ.

This Lada is a FWD compact dating to 2007, though it’s mostly a facelifted 110, which goes back to the middle 1990s. Looks pretty good, if you ask me; the interior is plain but unfussy. At option, you can get some of the stuff that’s being demanded in the rest of the world: A/C, Bluetooth, heated seats. On the other hand, you can’t get an automatic transmission at any price.





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