What we’ve been told is that Microsoft is planning to somehow harmonize not only Windows for PCs and Windows Phone, but also the Xbox operating system sometime within the next four years — a timeframe that perfectly lines up with both the end of the Xbox 360’s 10-year lifecycle and the end of Windows 8’s expected three-year run. That would mean Microsoft’s next next OS will run on PCs, tablets, phones, and the next-gen Xbox when it hits sometime in 2015/2016.
But that’s not the weird part:
Our sources also tell us that Microsoft is seriously considering ditching the “Windows” brand name in favor of something new when all this goes down. The idea is to rebrand this new super-OS with something that better fits with Redmond’s vision of the future.
“It’s still Windows,” Bill Quick points out. One could argue, I suppose, that it’s a damaged brand and should be replaced for that reason alone. Given Redmond’s propensity for vaporware, I’d suggest “Potemkin,” but I’m pretty sure that won’t sell.
So they might as well rename it for Xbox, a name which relatively few people hate — and most of the actual haters, I suspect, got to that point after a Red Ring of Death. If I can live through Windows Live Mail, surely I can live through Xbox Live Mail.