Is this her moment?

Already eight digits’ worth of YouTube views on this, the new Rebecca Black single:

Points for catchiness, of course, and I find her sheer exuberance charming. And bonus props to whoever thought it was a good idea to borrow the synth splash from the Pet Shop Boys’ cover of “Always On My Mind.” But a few things seem off. The chorus is as insanely repetitive as you’d hope, but the verses seem awkwardly constructed: I get the impression that they wrote this to match her perceived range, and then discovered that they were off by a third. And the verse about “haters” is just superfluous: if you’re going to demonstrate your superiority to such, the only effective techniques are either (1) to ignore them altogether or (2) to go full Cee Lo Green on them. (If you saw this latter phrase at The Atlantic, well, that was me.)

In short, while I think it’s a worthy effort — and I’ve already anted up my buck-twenty-nine (!) at iTunes — I don’t think this is quite the vehicle to take her to two-hit wonder status. “Friday,” for all its Hyphenated-American cheese, was damned near iconic; “My Moment” is merely pretty.

Addendum: Rebekah Brooks’ version of “Friday”:

(Seen at Adfreak. Hat tip: Nancy Friedman.)







4 comments

  1. Baby M »

    22 July 2011 · 11:54 am

    Not bad, not bad. I wish they’d backed off a little on the AutoTune and let her natural voice come through.

  2. CGHill »

    22 July 2011 · 1:03 pm

    Different people, I surmise, have different sensitivities to AutoTune. It took me two plays to be halfway sure I was hearing it; to others, I suspect it’s distressingly obvious.

    And anyway, she didn’t promise us none of it, only “not a crap load.”

  3. nightfly »

    25 July 2011 · 11:33 am

    Being a hockey fan, I am partial to Bloge Salming’s “version,” which features Leafs coach Ron Wilson singing happily about goalie James Reimer.

    Not as good as “How to Be an NHL Defenceman” or “Rangers State of Mind,” but kind of catchy nonetheless.

  4. CGHill »

    25 July 2011 · 11:53 am

    Splendiferous. Which helps to prove my point that “Friday” was downright iconic, simply by dint of being infinitely extensible.

RSS feed for comments on this post