Already eight digits’ worth of YouTube views on this, the new Rebecca Black single:
Points for catchiness, of course, and I find her sheer exuberance charming. And bonus props to whoever thought it was a good idea to borrow the synth splash from the Pet Shop Boys’ cover of “Always On My Mind.” But a few things seem off. The chorus is as insanely repetitive as you’d hope, but the verses seem awkwardly constructed: I get the impression that they wrote this to match her perceived range, and then discovered that they were off by a third. And the verse about “haters” is just superfluous: if you’re going to demonstrate your superiority to such, the only effective techniques are either (1) to ignore them altogether or (2) to go full Cee Lo Green on them. (If you saw this latter phrase at The Atlantic, well, that was me.)
In short, while I think it’s a worthy effort — and I’ve already anted up my buck-twenty-nine (!) at iTunes — I don’t think this is quite the vehicle to take her to two-hit wonder status. “Friday,” for all its Hyphenated-American cheese, was damned near iconic; “My Moment” is merely pretty.
Addendum: Rebekah Brooks’ version of “Friday”: