The very first thing that occurred to me upon hearing that Steve Jobs was gone was this: “If Aldous Huxley had waited eight or nine decades, he could have set Brave New World in the year 632 A.S.: After Steve.”
“Surely you’re not comparing Steve Jobs to Henry Ford,” I hear you say. [Insert Leslie Nielsen witticism here.] I am doing exactly that. If Ford put cars on America’s roads, Jobs put buds on America’s ears. And you can’t get much more Fordish than this: you can get any color of earbuds you want, as long as it’s white.
Or I could point out that the Ford Motor Company is Detroit’s #2 automaker, and that Mac OS, whatever version it’s in right this minute, outsells every other desktop/laptop operating system but one.
But I keep coming back to that phrase “insanely great.” The particular genius of Steve Jobs, I think, is that he knew if something was great enough, you could afford to go a little insane. In a world full of risk avoiders and me-too products and Epsilon-Minus Semi-Moron product planners, Apple under Steve Jobs wasn’t afraid to say “Bring ‘em on.” We can only hope that Apple after Steve Jobs will do the same.