Shouldering my responsibilities

There’s only a three-week window of opportunity, so yesterday I ventured forth in search of McRib.

Yeah, yeah, I know. I’ve heard it all. And I don’t care. As far as I’m concerned, it’s the apotheosis of Mystery Meat. A baffled rep from the Timese machine tried to make sense of it, but gave up:

I just don’t understand why it’s so coveted. Is this some contrived scheme from McDonald’s? We want what we can’t have. But we shouldn’t want this. If they offered it year round, it simply wouldn’t sell!

It’s got a chemical from gym mats banned in Europe, for crying out loud! And its look is not appealing, plain and simple.

In fact, McRib was offered year-round starting in 1981, and was dropped for lackluster sales four years later, only to be reinstated in 1994. The first “farewell tour” was in 2005, and ever since then McRib has been available only sporadically.

The gym-mat chemical, incidentally, is azodicarbonamide, aka E927, used to enhance the bun. US law permits up to 45 parts per million. The European Union considers the stuff “harmful.” I’m guessing that the German McRib, which doesn’t go on hiatus, doesn’t have it.

But maybe Time got the last laugh: they include a link to “Our Ten Favorite McFoods,” which seems to contain nothing at all.







6 comments

  1. McGehee »

    6 November 2011 · 10:49 am

    I missed it the last time it was being offered. If I miss it again this time I’ll simply have to get one next time and nobody wants that.

  2. fillyjonk »

    6 November 2011 · 4:54 pm

    I remember trying one when they first came out. Different strokes for different folks, I guess…I’m pretty uninterested that they’re back, other than as maybe an interesting sociological phenomenon.

    That said….I might consider going on a pilgrimage to find certain types of chocolate bars. (There’s a salted-chocolate-and-panko-breadcrumbs one. The local grocery carried it for about 6 months and I have not seen it since…)

  3. Stark Dickflüssig »

    6 November 2011 · 5:12 pm

    I’m with _fillyjonk_ on this one. Had it when it first came out, didn’t miss it when it was gone.

  4. McGehee »

    6 November 2011 · 6:28 pm

    I might consider going on a pilgrimage to find certain types of chocolate bars.

    BTDT. Then I discovered I could order them online and have them shipped to me.

    Fortunately I still prefer actually visiting the places where I can buy them in stores.

  5. CGHill »

    6 November 2011 · 7:52 pm

    Pertinent Fark thread:

    “Subby just ate a McRib. Yes, we know they’re made of cigarette butts and toxic waste and the sauce is made of unicorn blood and the tears of orphans and they cook it by lighting Lucifer’s flatulence on fire. But darn it — it’s tasty”

    I learn so much on the Intrawebs.

  6. fillyjonk »

    7 November 2011 · 7:11 am

    I would order my chocolate online, except it’s too warm here about 8 10 months out of the year here, and because I work all the time, I’m not home to pick up my mail when it arrives….

    And I’m proud of myself for resisting the obvious “Smaller, more legs” or “Didn’t the animal they made them out of go extinct” jokes about the McRib.

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