The struggles of fictional paper company Dunder Mifflin to compete with real-life office-supply chains like Staples Inc. are a running joke on NBC’s The Office. Now, an online outlet owned by Staples is using the Dunder Mifflin name to try to sell more copy paper.
Staples’ Quill.com, based in Lincolnshire [IL], has struck a licensing deal with NBC’s parent company to launch a Dunder Mifflin brand. Priced largely above private-label copy paper, the Dunder Mifflin packages will be emblazoned with slogans such as “Our motto is, ‘Quabity First'” and “Get Your Scrant on,” well-known phrases from the comedy series.
NBC will rake in about 6 percent of the proceeds, which is probably more than they’re getting from actual prime-time television.
(Via the Consumerist.)