How we wish to be tweeted

The more I work with it, the more I am persuaded that the greatest value of Twitter is not so much the idle chatter — not that there’s anything wrong with idle chatter — as it is the ability (when available) to sidestep the usual customer-service channels. Few things in life are quite as satisfying as not having to negotiate one’s way through the labyrinth that passes for an automated response system these days.

A tip of the hat to @scotiahelps at Toronto-based Scotiabank, who managed to straighten up an issue in less time than it would take me to draft one of my infamous Corporate Letters. This isn’t the first time Twitter has gotten me through a rough spot, either; I’m getting to the point where instead of reading a company’s site map to look for contact information, I’m simply going to look for the little blue t. (Some of you should probably consider yourselves warned.)







1 comment

  1. Teresa »

    4 January 2012 · 10:13 pm

    I almost did that today… almost. I have to trade in the DVR for a new one since our current model decides to randomly reboot. I figure it’s dying. I wanted to find out if I could just bring it in or if I had to jump through a bunch of hoops. Turns out that yes I can bring it to the local cable place and trade it… but I had to go through all the auto crap first to get to an agent. Ho-hum.

    Unfortunately I find that kind of question difficult to get across with twitter sized bits of info. Heh. But yes I see where it could be very useful in some cases.

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