Too cool for vowels

Nancy Friedman discovers an eatery, but not how to pronounce its name:

STK is a “new-style steakhouse” that’s set up shop in Los Angeles, Miami, Las Vegas, and New York. The website has video but no voiceover, so I can”t tell you whether the name is pronounced Ess-Tee-Kay, “Steak,” or something else. (Stock? Stick? Stack? Stoke? Stuck?) The establishment’s target market appears to be angry young women in extremely high heels and the men who photograph them.

No chance STK will ever come to Oklahoma City. We do have angry young women, some of whom wear extremely high (which, for this town, is maybe five inches) heels, but probably not enough to support a restaurant. Then again, they wouldn’t be caught dead in Cattlemen’s.





7 comments

  1. fillyjonk »

    2 May 2012 · 12:49 pm

    I knew someone in high school who at first thought the band INXS was pronounced “inks.”

    That person may or may not have been me…..

  2. Francis W. Porretto »

    2 May 2012 · 4:09 pm

    From its promo video, STK looks like “the steakhouse for lipstick lesbians.” That’s not a terribly large market, in most of the U.S.

  3. jsallison »

    2 May 2012 · 8:26 pm

    Feh, A sausage egg and cheese bagel at the First National Bank bldg in downtown OKC works for me. Cheaper than mickey D’s, faster and tastier. What’s not to love? The cognitive dissonance of ordering a bagel, in a Chinese restaurant, in downtown OKC is just icing on the bagel. I note that the annual blue locust infestation of the FFA has discovered Ken’s joint. This has really screwed up my wait time for Mrs Ken’s griddle goodness. But this too, shall pass. :)

  4. Tatyana »

    2 May 2012 · 9:39 pm

    West 42nd, huh? Place for tourists craving “NY experience”.
    Look at the menu…their most expensive, 34oz “Cowboy steak” is $79. Note: no mention how it’s made or what of. Compare with classic steakhouse Smith&Wollensky. That’s the real thing.

    I suspect travelers from Kansas don’t need someone to open their horizons with suggestion that “girls, too, can eat steak”. To to the rest of them, gawkers on our sidewalk: welcome to STK!

  5. CGHill »

    2 May 2012 · 10:12 pm

    Here’s one of the local favorites. Sorry, nothing over $45, except for the Wagyu. (Warning: background music.)

  6. CT »

    3 May 2012 · 1:36 pm

    I hasten to add: The New York outpost of STK is, appropriately enough, in Manhattan’s Meatpacking District. Talk about geo-branding.

  7. nightfly »

    4 May 2012 · 12:40 pm

    Is this like MST3K? Do the waiters stand around and heckle you while you eat?

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