It was hypothesized by the Public Policy Research Lab [at LSU] that the actual word “Fracking” may have a negative connotation that is separate from the environmental concerns that often accompany discussions of the process. Due to the harsh consonant sounds in the word itself, and an undeniable similarity to a certain other four letter word starting with the letter “F”, it seemed plausible that some of the negative public sentiment about “Fracking” may result from how unpleasant the word itself sounds.
In order to test this hypothesis the Public Policy Research Lab placed two randomly assigned blocks of questions into the 2012 Louisiana Survey. Half of the respondents got one block, half got the other. One block contained questions about “Fracking” and used the word “Fracking” while the other block of near-identical questions … used a description of the “Fracking” process without actually using the words “Fracking” or “Fracturing.”
Apparently using that particular F-word reduces support for the process:
Still, I can see myself adapting this research to the vernacular: “What the hell kind of fracking response (or, for that matter, non-fracking response) was that?”
(Via Language Log.)