They love to watch her strut

Was there ever a better brand name for hosiery than Strutwear?

Strutwear ad featuring Ann Blyth

From Bosley Crowther’s 1949 New York Times review of Once More, My Darling, being cross-promoted here:

[Robert] Montgomery plays a former movie idol hired by the government to woo a young heiress (Ann Blyth). Someone had previously given the girl some jewelry stolen by the Nazis during the war, and the government wants to find out who that someone was. In the grand tradition, Montgomery pursues Blyth until she finally catches him.

Strutwear may be better known for its labor history than its legwear, however. In 1935-36, the company, then a staunch opponent of unionization, was struck for eight months; the hosiery workers’ union eventually prevailed.





2 comments

  1. Roger Green »

    2 August 2012 · 7:55 pm

    You mean THE Ann Blyth of Hostess cupcake fame?

  2. CGHill »

    2 August 2012 · 7:57 pm

    One and the same.

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