Attack of the Metro gnomes

Microsoft had dubbed its new tiled interface for Windows Phone and Windows 8 “Metro.” From a promotional piece:

Metro is our code name for our design language. We call it Metro because it’s modern and clean. It’s fast and it’s in motion. It’s about content and typography. And it’s entirely authentic.

And it’s entirely unnamed again:

A potential trademark dispute has forced Microsoft to drop the Metro name for Windows 8’s blocky, tile-based interface.

Talks with an “important European partner” have brought about the change according to internal memos seen by tech news site The Verge.

The partner is believed to be German retail giant Metro AG.

Tip to Redmond’s nomenclature specialists: “Snapple” won’t work either.





Comments are closed.