Those boys don’t look right

Marc Heitz sells Chevrolets in Norman. In fact, he sells a lot of Chevrolets: Heitz moved over 1900 cars last year. This record, however, does not keep him in the good graces of General Motors:

The best way to attract people to his lot, [Heitz] theorized, was to give them reasons beyond cars and trucks. His Norman, OK showroom has a 45-foot waterfall, an aquarium stocked with local fish species and animal tracks on the floor lead to an arcade for the kids. Outside the log-cabin-like dealership are bear and elk statues, a picnic area and two dog parks. It feels more Bass Pro Shops than car dealer.

And that, says the General, is the whole problem:

[B]ecause the Heitz building doesn’t have Chevy’s signature blue cladding and gold bowtie, GM says it will not pay Heitz his $250,000 quarterly dealer-excellence incentive. A GM spokesman said the company will be glad to reinstate the payments if only Heitz will modify the building to be in compliance with the corporate branding plan, including removing the animal footprints.

Said Heitz to Automotive News [paywall]: “It would be like putting socks on a rooster.”







1 comment

  1. McGehee »

    24 October 2012 · 7:21 pm

    Priorities. One imagines (perhaps even two or three do) that an automaker that wasn’t largely owned by the government and a labor mega-union might value performance over compliance. Too bad GM isn’t such an automaker.

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