It was, I suppose, just a matter of time. You may remember the mid-1950s Dodge La Femme, what Chrysler thought the women of the day would just die to be driving. The model itself died after two years of indifferent business.
And if Chrysler’s current Italian masters aren’t going to make the same mistake twice, well, that leaves an opening for somebody else, and by “somebody else” I mean Honda:
Launched this summer, the Honda Fit She’s [sic] designers say they wanted to take a regular Fit subcompact and make it in their words “adult cute.” That means lots of pink: Pink stitching in the seats and steering wheel and floor mats, matched by pink metallic bezels around the shifter and displays. There’s also a few extra shades of pink in the special She’s badge, spelled with a heart for an apostrophe. If pink isn’t a customer’s style, Japanese buyers can also select a Fit She’s in shades of brown and white that a Honda executive told the Yomuri Shinbun newspaper match the color of eyeshadow.
I suppose it would have cost too much to write Sanrio a check to borrow Hello Kitty for the duration.
But it’s not all superficial, we are told:
To Honda’s credit, the Fit She’s beauty treatment isn’t just skin deep. It also comes with special windshield glass that cuts 99 percent of ultraviolet rays and a “Plasmacluster” air conditioning system that Honda claims can improve a driver’s skin quality, all aimed at stopping those wrinkles that turn adult cute into just adult.
Still, this Honda, like the Dodge before it, is a competent vehicle even without all the girly stuff, and the Fit is on my “consider if gas goes to six bucks” list, so if they bring it over here — well, I wonder if the vanity tag FLTRSHY is taken. (That other pony would be too, too obvious.)
(Via this @DYCWTC tweet. Disclosure: My daughter once owned an Oldsmobile.)